Lazy Love is a skincare brand formulated by a renowned make-up artist. We were hired to design the Logo + Brand Packaging + Online Store & manage its Social Media presence.
Ideas can enter through a pinhole and in this case it entered while basking in the sun. We kept the logo as simple as it could be while playing with the letter ‘L’ and making it Love Shape. The symbol is a clear pictorial representation of the brand name. And yes ‘L’ is loving itself by being a little Lazy.
We have kept the identity clean and minimal justifying the brand’s core nature and help it flaunt + promote the ‘Clean Beauty, Green Beauty’ concept.